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U.S.: Overarching brand has “monumental” implications for produce industry Send to a friend  Tongue-in-cheek with celebrity backing, a new “superhero meets sports” brand for fruits and vegetables is poised to change the way the U.S. public interacts with produce. The Produce Marketing Association (PMA) has pledged US$1 million in funding in 2015 as a founding […]

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U.S. pistachio industry celebrates new dietary recommendations Send to a friend  The U.S. pistachio industry is celebrating good news today on World Pistachio Day, following the Dietary Guidelines Advisory Committee’s recommendation for diets high in plant-based foods.  The committee’s report,released to the Secretary of Health and Human Services and the Secretary of the U.S. Department […]